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About us

Growing up in London, I’ve always had a keen interest and admiration for anything or anyone that was different or unique from the normal. In my teenage years I discovered the magical wonders of Camden High Street, where I found unique, fashionable and vintage pieces (and people).

Having now become a mom, my inspiration draws from my toddler, who loves to play dress up and go adventures. I admire the idea of dressing her in stylish, unique and simple pieces, that make a statement. Although, I find that living in London makes this a little difficult, as there are only a handful of places for parents to shop for their mini me’s at a reasonable price. 

I have now made it my mission to source and provide these products and services to all parents, who have the same vision for their little ones to be unique. 

happy shopping and I hope your little ones love their new clothes and/or accessories as much as we do.